This concept turned Christmas Day a fashion statement by exploring what Christmas Day means, and looks like, for all Australian women.

Tucked away at the bottom of the product page these four paragraphs are (admittedly) often ignored by many online shoppers, but little do they know, thanks to the magic of keyword research, it was really these little four paragraphs that led them to this very page. If you would like to see this writing in the flesh, click here.

I’ve written long form blogs for a number of brands, including G.J. Gardner Homes, Petbarn, Southern Phone and Alpha Digital. However, this blog holds a special place in my heart. If you would like to read it, kindly click here.