About
A little about me
I am a creative with two years of experience in agency-land and a 2022 AWARD School graduate. I have worked with clients including Amart Furniture, General Pants, G.J. Gardner Homes and Marquise Baby.
Only two years into my career, I have worked with two of Brisbane’s leading independent agencies, meaning that I have truly learned from the best of the best. These experiences have formed me into a creative who is passionate about creating content that simply delights my audience. My background in digital marketing means that my creative strategy & ideation process finds the sweet spot between addressing the data, & addressing the needs & wants of the audience.
I was first inspired to work in advertising because I was unhappy with the way women were consistently misrepresented, objectified & stereotyped in ad campaigns. Advertisements have the unique opportunity to both inform and respond to popular culture, which places an enormous responsibility on the shoulders of those who create them. We are all exposed to thousands of advertisements each day, so why not take this opportunity to delight & inspire our audience on the daily?
Awards
2023
Assisterhood Mentor Program 2023 - Mentee
2022
Alpha Awards - Best Office Canine Moment
2020
Achieved highest grade in QUT Copywriting (Gold Winner of Shane Armstrong’s TimTam Award)
2019
Creative Industry’s Faculty Dean’s List
Business School Faculty Dean’s List
Alpha Digital
Graphic design & organic social executive
Content & asset creation across organic & paid social platforms
Produced video content for organic & paid social platforms
Creative conceptualising, strategising, planning & briefing for organic social platforms
Copywriting for emails, blogs, category descriptions, organic & paid social assets
Clientele includes: Kmart; Amart Furniture; G.J. Gardner Homes Australia; G.J. Gardner Homes USA; Marquise Baby; Nude Lucy; Alpha Digital & Mont Adventure.
Alpha Digital
Creative graduate 2022
Alpha Foundations Program
The Alpha Foundation Program is a twelve-month graduate program that is spilt into two phases. The first six months are spent working in rotations throughout the agency, getting exposed to a wide variety of digital marketing services and clients. After the rotations, we then joined the department we wished to specialise in. To little surprise, I chose to join the Creative team.
Creative Team
Copywriting for emails, blogs, organic & paid social assets
Assisted in styling & planning of photoshoots
Organic Social Audits & Strategy
Community & Influencer Management
Clientele included: Oliveri; Supercheap Auto & Queensland Symphony Orchestra
Paid Media
Developed Google & Bing, Meta, Snapchat, Pinterest & TikTok ad campaigns
Daily budget pacing & adjusting
Clientele included: Lorna Jane; Stone & Wood; Bloom Impact; Medley Jewelry; Ingenia Rentals; Modinex & Carinity.
Digital Experience
Product & Category Descriptions
Conversation Rate Optimisation & UX Design
HTML, CSS & JavaScript
Clientele included: General Pants; PetBarn; Greencross Vets; Edge Early Learning Centre; Mater; Marvell Lane; Brisbane Counselling Centre; Playground Centre & Mont Adventure.
BCM Group
Coffee to cannes internship 2021
Collaborated on proactive pitches for QUT (developed strategies for channels that weren’t being fully utilised)
Monthly competitor & trend analysis tailored to specific clients
Content writing (blogs & press releases)
Building client relationships through coffee
Cycling Queensland
communications internship 2020
Long-form writing (newsletters & press releases)
Graphic design (social assets, newsletters & event programs)
Content planning
Scheduling organic social
Became familiar with programs such as WordPress, Canva, Hootsuite & MailChimp
Education
Award school 2022
queensland university of technology (2018 - 2021)
Bachelor of Fine Arts (Creative Writing) with Distinction
Bachelor of Business (Advertising) with Distinction
Volunteering
2021
Social Media Assistant - Brisbane Writer’s Festival
QUT - AdSpace Mentor
2019
Box Office Coordinator - Brisbane Writer’s Festival
OzTix Wristband Exchange Coordinator
