A little about me

 

I am a creative with two years of experience in agency-land and a 2022 AWARD School graduate. I have worked with clients including Amart Furniture, General Pants, G.J. Gardner Homes and Marquise Baby.

Only two years into my career, I have worked with two of Brisbane’s leading independent agencies, meaning that I have truly learned from the best of the best. These experiences have formed me into a creative who is passionate about creating content that simply delights my audience. My background in digital marketing means that my creative strategy & ideation process finds the sweet spot between addressing the data, & addressing the needs & wants of the audience.

I was first inspired to work in advertising because I was unhappy with the way women were consistently misrepresented, objectified & stereotyped in ad campaigns. Advertisements have the unique opportunity to both inform and respond to popular culture, which places an enormous responsibility on the shoulders of those who create them. We are all exposed to thousands of advertisements each day, so why not take this opportunity to delight & inspire our audience on the daily?

 
 
 

Awards

 

2023

  • Assisterhood Mentor Program 2023 - Mentee

2022

  • Alpha Awards - Best Office Canine Moment

2020

  • Achieved highest grade in QUT Copywriting (Gold Winner of Shane Armstrong’s TimTam Award)

2019

  • Creative Industry’s Faculty Dean’s List

  • Business School Faculty Dean’s List

 

Alpha Digital

Graphic design & organic social executive

 

  • Content & asset creation across organic & paid social platforms

  • Produced video content for organic & paid social platforms

  • Creative conceptualising, strategising, planning & briefing for organic social platforms

  • Copywriting for emails, blogs, category descriptions, organic & paid social assets

  • Clientele includes: Kmart; Amart Furniture; G.J. Gardner Homes Australia; G.J. Gardner Homes USA; Marquise Baby; Nude Lucy; Alpha Digital & Mont Adventure.

 

Alpha Digital

Creative graduate 2022

 

Alpha Foundations Program

The Alpha Foundation Program is a twelve-month graduate program that is spilt into two phases. The first six months are spent working in rotations throughout the agency, getting exposed to a wide variety of digital marketing services and clients. After the rotations, we then joined the department we wished to specialise in. To little surprise, I chose to join the Creative team.

Creative Team

  • Copywriting for emails, blogs, organic & paid social assets

  • Assisted in styling & planning of photoshoots

  • Organic Social Audits & Strategy

  • Community & Influencer Management

  • Clientele included: Oliveri; Supercheap Auto & Queensland Symphony Orchestra

Paid Media

  • Developed Google & Bing, Meta, Snapchat, Pinterest & TikTok ad campaigns

  • Daily budget pacing & adjusting

  • Clientele included: Lorna Jane; Stone & Wood; Bloom Impact; Medley Jewelry; Ingenia Rentals; Modinex & Carinity.

Digital Experience

  • Product & Category Descriptions

  • Conversation Rate Optimisation & UX Design

  • HTML, CSS & JavaScript

  • Clientele included: General Pants; PetBarn; Greencross Vets; Edge Early Learning Centre; Mater; Marvell Lane; Brisbane Counselling Centre; Playground Centre & Mont Adventure.

 
 
 

BCM Group

Coffee to cannes internship 2021

 

  • Collaborated on proactive pitches for QUT (developed strategies for channels that weren’t being fully utilised)

  • Monthly competitor & trend analysis tailored to specific clients

  • Content writing (blogs & press releases)

  • Building client relationships through coffee

 
 

Cycling Queensland

communications internship 2020

 

  • Long-form writing (newsletters & press releases)

  • Graphic design (social assets, newsletters & event programs)

  • Content planning

  • Scheduling organic social

  • Became familiar with programs such as WordPress, Canva, Hootsuite & MailChimp

 
 

Education

 

Award school 2022

queensland university of technology (2018 - 2021)

  • Bachelor of Fine Arts (Creative Writing) with Distinction

  • Bachelor of Business (Advertising) with Distinction

 
 

Volunteering

 

2021

  • Social Media Assistant - Brisbane Writer’s Festival

  • QUT - AdSpace Mentor

2019

  • Box Office Coordinator - Brisbane Writer’s Festival

  • OzTix Wristband Exchange Coordinator